5 Lessons From Apple's Rise to #1 Tech Company
Whether Apple is # 1 Tech Company or I would leave that up for a debate as it is very subjective. In my opinion, Tech is a lot bigger than just Macs, iTunes, iPhone, iPad or mobile apps. However, there is no question that Apple is indeed a great company with Steve Jobs being not only a great CEO but also an excellent marketing machine. BNET's Steve Tobak has some good lessons from Apple's turnaround. Interestingly enough Luck is on the top of his list, something I have heard from few others in the past too.
