Think Tank: Brand Strategy in The Digital Age
Who: NWEN
When: May 25th, 2010
Where: Seattle University
UW Tech Transfer Pub Night
Who: UW Community
When: June 1st, 2010
Where: Pub near UW
Past Events
ReDefining Leadership
Who: Carol Bartz, CEO Yahoo
When: May 20th, 2010
Where: University of Washington
Came across a good read on improving SEO on your website. Enjoy!
The leading food brands such as Starbucks, Domonis, Malibu Rum, Canadian Club Whiskey and Handrick's Gin are using various tactics to leverage Social media. While Starbucks and Dominos are using Foursquare to offer specials, liquor brands such as Mailbu and Canadian Club are using social gifting to entice users. The value created by social media is not fully measurable yet and a lot of business models still remain to be proved for the long term since most of it is available only to a handful of consumers. Neverthless, something every brand manager must watch.
A good read from Knowledge@Wharton on how new trends are evolving in the E-commerce arena.
According to a report published by e-Marketer 33% of the tweets are about brands and companies. Users actually use tweets exchange information and reviews on the products and companies they uses. Interestingly enough while Facebook users also engage themseleves in similar activiites, this practice is more prominent on Twitter. The study was conducted by ROI Research and commissioned by Performics, a leading online advertising firm.
According to an article published by Marketing Charts Samsung has maintained its lead in the mobile devices used by 234 million subscribers in the US.
Below are some of the rankings:
What I find interesting about these numbers is that Nokia is the most popular brand in the emerging nations but it is lagging in the US. And despite all the buzz about iPhone other phones are still in the lead.
On the carrier front Verizon is maintaining its lead at 31.1% followed by AT&T at 25.2%.
On the content front 64% users have used text messaging (fits along the strategy Microsoft has for its Kin phones), 31.1% are browsing the web and Apps downlodas have increased to 29.8%. Social networking and music downloads have also increased.