How bean counters can ruin great brands

19 Mar Posted by jotibasi in Business & Leadership

These days capital preservation is the mantra and bean counters at large and small corporations are in-charge. But the bean counters who usually make their decisions based on DCF & NPV (two very useful tools) can kill innovation. A great example is how GM lost all the value it had built by launching a strong brand like Saturn. This article talks about how they did it.

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How bean counters can ruin great brands

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