Innovation Strategy - Vanilla Coke or Google Search

31 Oct Posted by jotibasi in Business & Leadership

I came across a good discussion about making innovation decisions at HBSP. The article is called How Can $220,000 Trump $200 Million? It discusses how an innovation such as google search can be worth a lot more money in the long term than something like vanilla coke which was shut down after 3 years.

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Innovation Strategy - Vanilla Coke or Google Search

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